Cookie Policy & Consent Management
Transparent disclosure of how First4Dental.com uses cookies, local storage, and tracking technologies in compliance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR (ICO: ZC136598).
What Are Cookies?
Cookies are small text files placed on your computer, smartphone, or tablet when you visit websites. They are widely used to make websites work efficiently, remember your preferences, and provide aggregated analytics to site owners.
Under UK law (specifically the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended), websites operating in the United Kingdom must obtain prior, informed consent before placing any cookies on your device, unless those cookies are strictly necessary for the delivery of an online service you have requested.
Categories of Cookies We Use
These cookies and local storage tokens are essential for you to navigate First4Dental.com and use its core features. They cannot be turned off. They do not store any personally identifiable information.
| Identifier | Purpose | Duration |
|---|---|---|
| f4d_cookie_consent_v1 | Stores your cookie consent choice so the banner does not reappear | 12 Months |
| f4d_calculator_state | Preserves tooth arch selections and finance term while completing form | Session |
We use first-party, privacy-friendly telemetry to analyze aggregate visitor numbers, popular dental treatment guides, and mobile page load speeds. These metrics are anonymized and do not track you across the web.
When you click an outbound link to a vetted clinic or partner provider (e.g. clear aligner manufacturer), a secure referral tag may be set to verify that First4Dental introduced you. This ensures partner clinics do not charge you additional booking fees.
Manage Your Cookie Preferences
You can change your consent preferences at any time. Clicking the button below will immediately erase your stored cookie consent choice from your browser and reload the page with the consent banner:
Browser Cookie Controls
Most modern web browsers allow you to control cookies through their settings:
- Google Chrome: Settings > Privacy and security > Third-party cookies
- Apple Safari: Preferences > Privacy > Block all cookies
- Mozilla Firefox: Settings > Privacy & Security > Enhanced Tracking Protection
- Microsoft Edge: Settings > Cookies and site permissions
For further information about managing and deleting cookies, visit the official UK government guidance at ico.org.uk/for-the-public/online/cookies/ ↗.